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In the ever-evolving landscape of digital marketing, artificial intelligence (AI) has emerged as a game-changer for businesses of all sizes. For entrepreneurs, AI offers a tantalizing promise: the ability to create detailed, data-driven buyer personas with unprecedented efficiency. But as with any powerful tool, AI comes with its own set of challenges and potential pitfalls.
In this article, we’ll explore the common pitfalls of using AI for buyer persona creation and discover how the human touch can transform raw data into actionable insights that drive business growth.