Background –
Headquartered in Ireland, this medical company was established five years ago. It comprises of expert medical advisors, medical practitioners and doctors from around the globe. They register on this platform and offer medical consultancy online to clients. These doctors specifically earn by providing medical opinions via this platform on various healths related issues. The clinic provides major medical and surgical disciplines together with a range of psychotherapeutic services.
Previous situation
The company faced a serious challenge of identifying the true clients in the market. Initially, the company targeted everyone and everywhere for clients. This problem was a root cause to several issues that were of a major concern. Other challenges encountered included the difficulty of heterogeneous set of legacy systems integration, a lack of data standards, complexity of medical practice as well as politicized and complex organizational structures.
Solution
The company realized that it was not making any impact and thus initiated a study conducted by the team at Precise Persona to find ways of discovering their true clients. The study enabled the company to identify its true customers locally, nationally, and globally based on their engagement and interest. Additionally, it was also able to get clients who were in need of urgent medical advice and were quite willing to pay for the service.
Result
The company business is now thriving with the provision of services to the right people. The client base has increased with the services covering more countries than initially. This has seen the business growth rise tremendously; more so with the aggressive marketing both locally, domestically and internationally. The company also carries out several promotions as it targets the right audience. The communication lines are now clear as the company targets the correct leads. There is no more wasting of time on leads that are not qualified. It only focuses on nurturing leads who are genuinely interested in their services. The organizational performance has been enhanced by increasing efficiency, lowering costs and creating broader markets.
What our happy clients have to say:
“This was helpful in identifying target audience in a difficult niche — people who might buy Online Medical Consultation.I have been provided with a workable plan whereby I can reach a wide section of my Facebook target audience.”
If you’re a business owner then let me ask one simple question from you!
“Who is your perfect customer or client?”
If you find the question hard to answer, then you need to know who is in your target audience.