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Sheldon Cooper Mindset

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Dr. Sheldon Cooper is a character played by Jim Parsons in the hit sitcom, ‘The Big Bang Theory’. He is a young eccentric nerd with very little emotional intelligence. Here’s how to avoid a Sheldon Cooper Mindset while dealing with your target audience:

Sheldon Cooper Mindset: Don’t Be Rigid

Entrepreneurs need to adapt to the interests, level of understanding, attitudes, and beliefs of their target audience as they keeps evolving.

Rigidity doesn’t help.

Change is a huge part of every business and key to its survival.Agreed it may be uncomfortable but it is also unavoidable for business owners.

Sheldon’s rigidity can be seen when dinner time rolls around. For e.g. He only has hot chocolate during the months that contain the letter “r.”

Here ‘s what you can do.

  1. Assess your current mindset about your target audience.
  2. Write down the changes you noticed in your target audience.
  3. What is the impact of the change on your business?
  4. Is it easy to adapt for you?

Sheldon Cooper Mindset: Don’t Carry Work Ego 

Remember the episode when Sheldon’s team lost in a game show because he wouldn’t let go of his pride.

Ego drives people apart. Don’t let it get in the way of your success.

Listen to & learn from your target audience.


Sheldon Cooper Mindset: Don’t Be Disrespectful 

Sheldon often looks down on Howard Wolowitz, one of his friends, as “just an engineer” because Howard doesn’t have a PhD. Show that you care. Listen and Learn. Be valuable.

These tips will definitely help you stay connected with your target audience during the pandemic and after that too!

Personas across practically all industries have altered. That means that the older ways of prospecting, communicating and selling do not work anymore!

Dedicating time to understanding the mindset of your target audience can help you a lot. It will help you to be more focussed and effective in your marketing, sales and communication, and yield a much better return on your investment to you in the long run.