Don’t Get Lost Chasing the Wrong Audience!

Don't Get Lost Chasing the Wrong Audience!

Are you selling cat products to dog owners? Here are some common mistakes business owners make while identifying the right audience for their new idea: Casting Too Wide a Net: It’s tempting to reach everyone, but trust me, it’s not effective. Narrow down your target audience to those who are most likely to engage with […]

The Art of Placement – Positioning Your Business

ENTREPRENEURSHIP Image Source: eDynamic Learning Entrepreneurship gives a lot to business owners: It helps them make money, If offers them financial freedom, It enables you to do what you love to do, It enables you to spend your resources wisely eg, spending time with family; It reduces guilt, It brings recognition and success. POSITIONING Image Source […]