Don’t Get Lost Chasing the Wrong Audience!

Don't Get Lost Chasing the Wrong Audience!

Are you selling cat products to dog owners? Here are some common mistakes business owners make while identifying the right audience for their new idea: Casting Too Wide a Net: It’s tempting to reach everyone, but trust me, it’s not effective. Narrow down your target audience to those who are most likely to engage with […]

Marketing Without Personas

who is your target market and why it's so important to know|

Image Source:LinkedIn Marketing without figuring out your target market Starting your marketing efforts without first identifying your target market is like trying to hit a target with a bow and arrow blindfolded. A very small percentage of the arrows will really hit the target. Identify your target audience early in your business so that you can […]